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People who need to lose weight are constantly searching for diets that work. The trick isn’t really finding a diet plan that works, but rather beginning a diet to which a person can stick. The 46.8 billion dollar diet industry (as of 2005) depends not on people staying healthy and staying thin, but rather on people taking an endless ping-pong ride between health and fat. Because repeat business brings in the cash, the focus is naturally on the roller coaster reality of un-healthy living followed by short stints of diets and health programs.
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